This section features the basics of the Quilo brand to be referred to whenever you are using / mentioning Quilo. Please make sure to follow the guidelines provided in the Brand Manual.
We have created a specific mechanism to display your brand alongside Quilo : the Quilo Signature. Â It comes in flexible formats and sizes so that it can accommodate all co-branding cases.
Quilo has its own communication campaign - which you can use to get the word out to your customers.
The campaign material provided is divided in three stages, as seen below. Please use the respective elements based on your own strategy.
Introducing Quilo to your customers.
Use the Teaser and Introduction Material found in the Launch Campaign creative kits.
1 - 3 Weeks
Generic campaign that can run all year long. Use the material in the Main Campaign creative kits.
N/A
Creative that is targeted to specific event / holidays f.e. Christmas. Use this material before, during and after the event.
1 day - 2 weeks
...back to Main Campaign
N/A
Introducing Quilo to your customers.
Use the Teaser and Introduction Material found in the Launch Campaign creative kits.
Generic campaign that can run all year long. Use the material in the Main Campaign creative kits.
Creative that is targeted to specific event / holidays f.e. Christmas. Use this material before, during and after the event.
...back to Main Campaign
1 - 3 Weeks
N/A
1 day - 2 weeks
N/A
Guidelines and assets to be used whenever you are using the Quilo Mobile App or Desktop App or other visual elements.
Community Banks and Credit Unions have to be conscious of various regulatory requirements as those apply to promotion and marketing of Quilo loans. Â While Quilo Marketing Creative comes with regulatory compliance in mind, your financial institution may choose to develop your own promotion creative material. If you are developing your own material, you agree to follow Quilo Marketing Guidelines.
Your creative material must meet various regulatory requirements including several federal and state laws and regulations below: